Concentration in Entrepreneurship

IMPORTANT REMINDER

Students enrolled in the entrepreneurship concentration prior to the start of the Fall 2019 semester may complete the concentration, however, new students will not be allowed to enroll in any business school concentration.  The minor in entrepreneurship is now 15 credits and a great option for business school students interested in entrepreneurship.

Contact Charlotte Tritch (ctritch@ku.edu) with any questions.


Required courses:

ENTR 410 Introduction to Entrepreneurship
In this course the student examines the disciplines which comprise the critical success factors in entrepreneurship and develops a fundamental understanding of the basic skill set required to manage his/her own business. Learning will be achieved by both study and discussion of key entrepreneurial business issues as well as the critical appraisal of new venture business plans as presented in the text. Readings in entrepreneurship and case studies, contained in the text as well as in video presentations, will be used to illustrate the essential entrepreneurial management issues. Enrollment restricted. LEC.
Spring 2020
Type Time/Place and Instructor Credit Hours Class #
LEC Fitchett, Jana
TuTh 09:30-10:45 AM CAPF 1020 - LAWRENCE
3 45015
ENTR 450 Advanced Entrepreneurship
This course builds upon the foundation created by the Introduction to Entrepreneurship course. It will provide the student with two learning opportunities: first, it details the critical success factors of starting a new venture, growing it and finally harvesting it profitably; secondly, this course will provide hands-on instruction regarding the development of a complete and compelling business plan. Students will work as teams on the development of a business plan for the purposes of commercializing an innovative business concept or KU lab-sourced technology. These student teams will also present and defend their business plans at various venues including intercollegiate competitions for the purposes of improving their team interaction skills, their presentation capabilities. Prerequisite: ENTR 301, ENTR 410, or instructor approval. LEC.
Spring 2020
Type Time/Place and Instructor Credit Hours Class #
LEC Meyer Jr, Wallace
MW 02:30-03:45 PM CAPF 1120 - LAWRENCE
3 45016


Elective Courses (Choose Two)

ENTR 430 Corporate Entrepreneurship
This course explores challenges to entrepreneurship and innovation in large established organizations and how entrepreneurial principles can be applied to drive competitive advantage. Applications include exploration and development of new products, business processes, markets, customers, and organizational structures. The course emphasizes experiential learning through the study of large companies that have successfully implemented entrepreneurial practices. Enrollment restricted. LEC.
Spring 2020
Type Time/Place and Instructor Credit Hours Class #
LEC Tritch, Charlotte
MW 09:30-10:45 AM CAPF 4011 - LAWRENCE
3 48877
ENTR 470 Entrepreneurial Marketing
The course focuses on the development of new business ideas for new or established organizations, creating an environment conducive to innovation, recognizing business opportunities, assessing the industry, potential customers, market segment, barriers to entry and competitor set. The development of each of these subjects will lead to a feasibility analysis which each student will prepare for his/her chosen new venture. This course will also examine the development of the optimal sales and distribution. Additionally, the course will provide an understanding of how to translate the product/service idea to the business concept and marketing positioning. Lastly, students will acquire an understanding of the primary marketing tools available to the entrepreneur to drive customer awareness, initial and repeat purchase and the ability to fully integrate each of those tools into a cohesive, integrated marketing communications program. Prerequisite: ENTR 301 or ENTR 410 and MKTG 310 or MKTG 311, or instructor approval. LEC.
Spring 2020
Type Time/Place and Instructor Credit Hours Class #
LEC Tritch, Charlotte
MW 01:00-02:15 PM CAPF 3011 - LAWRENCE
3 56348
ENTR 480 Management of Small Business
This course looks at the unique aspects of owning and managing a small business, family business or franchise, with the owners having close control over operations and management decisions. Students will examine the startup options of buying, starting, or franchising; operations and human resources management; the unique factors of the family business; marketing, including setting prices, choosing a location, developing competitive advantage, positioning, and promotion with limited resources; financial statements, accounting systems, financing, cash flow and the working-capital cycle; and exit through selling, bequeathing, or dissolving the business. LEC.
Spring 2020
Type Time/Place and Instructor Credit Hours Class #
LEC Fitchett, Jana
TuTh 11:00-12:15 PM CAPF 3041 - LAWRENCE
3 45017
LEC Anderson, Jason
W 07:10-10:00 PM BEST 125 - EDWARDS
3 58918
ENTR 490 Social Entrepreneurship
This course emphasizes the idea that every new venture should seek not only a return to its stakeholders, but also a return to society. Students will be exposed to a variety of entrepreneurial ventures that demonstrate the establishment of both economic sustainability and social benefit as a part of new venture success, whether it be in a for profit or nonprofit venture. A variety of stimuli will be employed to generate discussion and allow for experiential learning including: an online new venture simulation game, analysis of social entrepreneurship oriented business cases, and development of a new venture social impact project. Prerequisite: ENTR 301 or ENTR 410, or instructor approval. LEC.
Spring 2020
Type Time/Place and Instructor Credit Hours Class #
LEC Tritch, Charlotte
MW 11:00-12:15 PM CAPF 4011 - LAWRENCE
3 46609
ENTR 460 Entrepreneurial Finance
The entrepreneurial finance course will focus on valuing and financing young high-growth potential private companies (start-ups). The objective is for the students to learn how to make investment and financing decisions (and how to distinguish good from bad investments) in an environment characterized by very high degrees of uncertainty and information asymmetry. We will address this topic from two distinct perspectives: the perspective of users (entrepreneurs) and supplies (venture capitalists and other private equity investors) of capital. We will review different valuation methods used to value start-up companies. We will also deal with issues such as forecasting cast flows of a start-up firm and ways to grow the firm using internal resources. Next, we will consider venture capital (independent venture capitalists, angels, and corporate venture capitalists) as a source of financing for start-ups, providing an overview of the venture capital industry (players, organizational forms, contracting) and introducing students to the challenges of structuring venture capital deals. In addition, alternative sources of financing for start-up firms (SBA loans, SBICs, mezzanine financing, L/Cs, etc.) will be studied. Finally, we will study the ways to harvest the ventures (IPOs, acquisitions, LBOs). Prerequisite: ENTR 301 or ENTR 410 and FIN 305 or FIN 310, or instructor approval. LEC.
Spring 2020
Type Time/Place and Instructor Credit Hours Class #
LEC Bergeron, Lisa
TuTh 09:30-10:45 AM CAPF 2011 - LAWRENCE
3 56347

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