Concentration in Entrepreneurship

This 12 credit sequence (2 required courses + 2 electives) will give you the critical skills and experiences to unlock your inner entrepreneur, and give you exposure to invaluable, hands-on, real-world learning opportunities.


Required courses:

ENTR 410 Introduction to Entrepreneurship
In this course the student examines the disciplines which comprise the critical success factors in entrepreneurship and develops a fundamental understanding of the basic skill set required to manage his/her own business. Learning will be achieved by both study and discussion of key entrepreneurial business issues as well as the critical appraisal of new venture business plans as presented in the text. Readings in entrepreneurship and case studies, contained in the text as well as in video presentations, will be used to illustrate the essential entrepreneurial management issues. Enrollment restricted. LEC.
Spring 2018
Type Time/Place and Instructor Credit Hours Class #
LEC Fitchett, Janalee
TuTh 09:30-10:45 AM CAPF 1020 - LAWRENCE
3 55913
ENTR 450 Advanced Entrepreneurship
This course builds upon the foundation created by the Introduction to Entrepreneurship course. It will provide the student with two learning opportunities: first, it details the critical success factors of starting a new venture, growing it and finally harvesting it profitably; secondly, this course will provide hands-on instruction regarding the development of a complete and compelling business plan. Students will work as teams on the development of a business plan for the purposes of commercializing an innovative business concept or KU lab-sourced technology. These student teams will also present and defend their business plans at various venues including intercollegiate competitions for the purposes of improving their team interaction skills, their presentation capabilities. Prerequisite: ENTR 410. Enrollment restricted. LEC.
Spring 2018
Type Time/Place and Instructor Credit Hours Class #
LEC Meyer Jr, Wallace
MW 09:30-10:45 AM SUM 424 - LAWRENCE
3 55914


Elective Courses (Choose Two)

ENTR 430 Corporate Entrepreneurship
This course explores challenges to entrepreneurship and innovation in large established organizations and how entrepreneurial principles can be applied to drive competitive advantage. Applications include exploration and development of new products, business processes, markets, customers, and organizational structures. The course emphasizes experiential learning through the study of large companies that have successfully implemented entrepreneurial practices. Enrollment restricted. LEC.
Spring 2018
Type Time/Place and Instructor Credit Hours Class #
LEC Tritch, Charlotte
MW 09:30-10:45 AM CAPF 3041 - LAWRENCE
3 60547
LEC Bergeron, Lisa
Th 04:00-06:50 PM BEST 325 - EDWARDS
3 60582
ENTR 470 Entrepreneurial Marketing
The course focuses on the development of new business ideas for new or established organizations, creating an environment conducive to innovation, recognizing business opportunities, assessing the industry, potential customers, market segment, barriers to entry and competitor set. The development of each of these subjects will lead to a feasibility analysis which each student will prepare for his/her chosen new venture. This course will also examine the development of the optimal sales and distribution. Additionally, the course will provide an understanding of how to translate the product/service idea to the business concept and marketing positioning. Lastly, students will acquire an understanding of the primary marketing tools available to the entrepreneur to drive customer awareness, initial and repeat purchase and the ability to fully integrate each of those tools into a cohesive, integrated marketing communications program. Prerequisite: ENTR 410 and MKTG 310 or MKTG 311. Enrollment restricted. LEC.
Spring 2018
Type Time/Place and Instructor Credit Hours Class #
LEC Tritch, Charlotte
TuTh 09:30-10:45 AM CAPF 2011 - LAWRENCE
3 61476
ENTR 480 Management of Small Business
This course looks at the unique aspects of owning and managing a small business, family business or franchise, with the owners having close control over operations and management decisions. Students will examine the startup options of buying, starting, or franchising; operations and human resources management; the unique factors of the family business; marketing, including setting prices, choosing a location, developing competitive advantage, positioning, and promotion with limited resources; financial statements, accounting systems, financing, cash flow and the working-capital cycle; and exit through selling, bequeathing, or dissolving the business. Prerequisite: ENTR 410. Enrollment restricted. LEC.
Spring 2018
Type Time/Place and Instructor Credit Hours Class #
LEC Fitchett, Janalee
TuTh 11:00-12:15 PM CAPF 2011 - LAWRENCE
3 55915
ENTR 490 Social Entrepreneurship
This course emphasizes the idea that every new venture should seek not only a return to its stakeholders, but also a return to society. Students will be exposed to a variety of entrepreneurial ventures that demonstrate the establishment of both economic sustainability and social benefit as a part of new venture success, whether it be in a for profit or nonprofit venture. A variety of stimuli will be employed to generate discussion and allow for experiential learning including: an online new venture simulation game, analysis of social entrepreneurship oriented business cases, and development of a new venture social impact project. Prerequisite: ENTR 410, ENTR 301 or instructor approval. LEC.
Spring 2018
Type Time/Place and Instructor Credit Hours Class #
LEC Tritch, Charlotte
MW 11:00-12:15 PM CAPF 3041 - LAWRENCE
3 57737
FIN 466 Entrepreneurial Finance
The entrepreneurial finance course will focus on valuing and financing young high-growth potential private companies (start-ups). The objective is for the students to learn how to make investment and financing decisions (and how to distinguish good from bad investments) in an environment characterized by very high degrees of uncertainty and information asymmetry. We will address this topic from two distinct perspectives: the perspective of users (entrepreneurs) and suppliers (venture capitalists and other private equity investors) of capital. In the beginning of the semester we will first take the perspective of the individual entrepreneur (or manager). We will focus on identifying good ideas (evaluating projects using different valuation techniques), separating them from bad ideas, and placing a quantitative value on these opportunities. This part will review different valuation methods used to value start-up companies. We will also deal with issues such as forecasting cash flows of a start-up firm and ways to grow the firm using internal resources. Then we will turn our attention to the next step in the entrepreneurial process - raising capital to take advantage of good opportunities. Specifically we will consider venture capital (independent venture capitalists, angels, and corporate venture capitalists) as a source of financing for start-ups. This part will provide overview of the venture capital industry (players, organizational forms, contracting) and introduce students to the challenges of structuring venture capital deals. In addition, we will cover other ways of raising capital to aid the growth of the entrepreneurial firm. The focus will be on the private debt market as well as other alternative sources of financing for start-up firms (SBA loans, SBICs, mezzanine financing, L/Cs, etc.). Finally, we will study the ways to harvest the ventures (IPOs, acquisitions, LBOs). Prerequisite: FIN 415 or FIN 416. Enrollment restricted. LEC.
Spring 2018
Type Time/Place and Instructor Credit Hours Class #
LEC
M 04:00-06:50 PM CAPF 1120 - LAWRENCE
3 58037

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Business students get hands-on experience valuing and analyzing investments
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